ACC 202
1
Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
- Strategic marketing system
- Vertical marketing system
- Horizontal marketing system
- Conventional marketing system
2
What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
- Market-penetration pricing
- Sensitive pricing
- Target pricing
- Market skimming
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3
Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
- Side pull strategy
- Push strategy
- Pull strategy
- Downward strategy
4
What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
- Barter
- Offset
- Free trade
- Compensation deal
5
What takes place when dealers purchase some or all of a product line?
- Part-line forcing
- Half-line forcing
- Forcing by brand
- Full-line forcing
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6
Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
- Pull strategy
- Downward strategy
- Upward strategy
- Push strategy
7
What type of distribution places the goods or services in as many outlets as possible?
- Selective distribution
- Exclusive distribution
- Marketing distribution
- Intensive distribution
8
When the number of intermediaries are severely limited, this means an
- strategic distribution
- marketing distribution
- inclusive distribution
- exclusive distribution
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9
When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
- break-even current profit
- negative current profit
- maximum current profit
- lowest current profit
10
What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
- Rectangular marketing system
- Conventional marketing system
- Horizontal marketing system
- Vertical marketing system
11
What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
- Sale
- Offset
- Auction
- Barter
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12
What mode of entry is it when local and foreign investors share ownership and control?
- Direct investment
- Sole proprietor
- Foreign investment
- Joint venture
13
When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
- buyback arrangement
- free trade agreements
- price adaptation
- trade agreements
14
What is a simple way to engage in international marketing?
- Cultural attainment
- Licensing
- Travel abroad
- Communications
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15
What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
- Triangular marketing system
- Horizontal marketing system
- Rectangular marketing system
- Vertical marketing system
16
Which companies have launched a website without any previous existence as a firm?
- Brick-and-click
- Employee-centered companies
- Customer-centered companies
- Pure-click companies
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17
Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
- Tying agreements
- Marketing agreements
- Promising agreements
- Loosening agreements
18
Companies are pursuing which objective when they start with prices high and slowly drop them over time?
- Market tactics
- Market pricing
- Focusing on market share
- Market skimming
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19
Which type of distribution relies on some intermediaries willing to carry a particular product?
- Planned distribution
- Marketing distribution
- Strategic distribution
- Selective distribution
20
What type of system does a firm employ to decide about the most critical decisions management faces?
- Pulling system
- Marketing channel system
- Pushing system
- Advertising strategic system
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21
What is an ultimate form of foreign involvement?
- Direct ownership
- Direct investment
- Foreign trade
- Foreign investment
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MKT 571 Week 1 Quiz
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MKT 571 Week 6 Quiz
MKT 571 Week 6 Final Exam
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