1

What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.      

• Secondary data       
• Primary data 
• Licensed information 
• Tertiary information

2

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?      

• Marketing focuses on sales as the primary goal.
• Marketing balances the need for data with that of creativity.
• Marketing is about advertising.
• Marketing is involved with price as the major factor.

Find the quiz answers here    MKT 571 Week 1 Quiz

3

Which of the following statements demonstrates behavioral loyalty towards a brand?       

• My friends agree Myfavorite Laundry detergent is the best.
• Myfavorite Laundry detergent is so easy to use. 
• Myfavorite Laundry detergent smells good.
• I always buy Myfavorite Laundry detergent when purchasing laundry detergent.

4

By 2015, projections indicate that the largest category of households will be composed of          

• childless married couples and empty nesters
• married couples with children
• single-parent families
• singles living with nonrelatives

5

One of the most critical steps in the defining process of market research is   

• reading marketing research journals 
• defining the problem, the decision alternatives, and research objectives
• analyzing the internal environment
• developing a research plan

6

Which of the following is correct about marketing management?          

• It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
• It focuses mostly on monitoring the profitability of a company's products and services.
• It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
• It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

       Complete paper here       MKT 571 WEEK  2 Quiz

7

In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

• of stringent credit policies adopted by the Fed before the onset of recession
• the consumers have a high debt-to-income ratio
• of steady supply of loanable funds in the economy during recession
• consumer borrowing increases during recession

8

Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?   

• Views of ourselves 
• Views of nature
• Views of others
• Views of organizations

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9

Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?              

• Causal          
• Exploratory   
• Secondary    
• Qualitative

10

Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.         

• Focus
• Diversification
• Differentiation
• Promotional

11

Which of the following industries is most likely to use database marketing?

• A supermarket chain
• A local restaurant
• A physician’s office
• A school system

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12

Which market do customers who have purchased and are driving Audi automobiles represent?

• Potential market
• Available market
• Target market
• Penetrated market

13

When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?          

• Presence 
• Operational excellence 
• Value chain
• Value capture

14

The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

• service          
• event
• place
• idea

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15

How does the market demand curve change (as a function of marketing expenditure) during recession?  

• Shifts upward
• Becomes vertical
• Remains unaffected
• Shifts downward

16

A company's sales potential would be equal to market potential when which situations exists?

• The marketing expenditure of the company is reduced to zero.
• The company gets 100 percent share of the market.
• Industry marketing expenditures approach infinity for a given marketing environment.
• The market is nonexpandable.

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17

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

• To deepen customer loyalty          
• To beat the competition to a sale
• To avoid serious customer mistakes
• To decide which customers should receive a new sales offer

18

Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as

• market development
• integrative growth
• overall cost leadership
• differentiation

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This article covers the topic for the University Of Phoenix .MKT 571 Week 1 Quiz The author is working in the field of education from last 5 years. This article covers the basic of  from UOP.MKT 571 Complete Assignment Other topics in the class are as follows: