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STR 581 Week 4 Knowledge Check

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STR 581 Week 4 Knowledge Check -

1. Firms that enjoy higher profit margins are using which of Michael Porter’s generic strategies?

  • Cost leadership
  • Differentiation
  • Focus
  • Concentrated growth

 

2. Which of the following companies is a good example of a low-cost leader?

  • Wal-Mart
  • Brooks Brothers
  • Chivas Regal
  • Porsche

 

3. Firms that follow this type of generic strategy can sometimes have difficulties succeeding without compromising the key attributes of a company’s products or services.

  • Focus
  • Differentiation
  • Cost leadership
  • Concentrated growth

 

4. which of the following is a generic strategy developed by Michael Porter?

  • Market development
  • Differentiation
  • Liquidation
  • Innovation

 

5. Striving to create and market unique products for varied customer groups is called

  • cost leadership
  • differentiation
  • focus
  • concentrated growth

 

 

6. Which of the following is a value discipline?

  • Operational excellence
  • Cost leadership
  • Concentrated growth
  • Innovation

 

7. Companies that pursue this value discipline strive to produce a continuous stream of state-of-the-art products and services.

  • Customer intimacy
  • Operational excellence
  • Product leadership
  • Innovation

 

8. Which of the grand strategies is typically lowest in risk?

  • Horizontal integration
  • Concentrated growth
  • Market development
  • Divestiture

 

9. The grand strategy in which the firm directs its resources to the profitable growth of a single product, in a single market and with a single technology is termed

  • product development
  • market development
  • concentrated growth
  • vertical integration

 

10. What is it called when current products are marketed, often with only cosmetic changes, to customers in related market areas?

  • Diversification
  • Concentrated growth
  • Product development
  • Market development

11. The acquisition of one or more businesses operating at the same stage of the production-marketing chain is an example of

  • market development
  • product development
  • innovation
  • horizontal acquisition

 

12. If a textile producer acquires a shirt manufacturer, this is called

  • vertical horizontal acquisition
  • backward horizontal acquisition
  • backward vertical acquisition
  • forward vertical acquisition

 

13. For the ABC Company, the Alpha business is in a dominant market share position in a mature market. As per the BCG matrix, Alpha is a

  • star
  • question mark
  • cash cow
  • dog

 

14. Which matrix makes fine distinctions among business portfolio positions with the inclusion of high/medium/low taxes?

  • Industry strength matrix
  • Growth-share matrix
  • Strategic environments matrix
  • Industry attractiveness–business strength matrix

 

15. Which matrix involves a framework that can help ensure that businesses strategies are consistent with strategies appropriate to their strategic environment?

  • Strategic choice matrix
  • Growth-share matrix
  • Industry attractiveness–business strength matrix
  • Strategic environments matrix

 

16. Which of the following represents an operating opportunity to build value or sharing?

  • Shared inbound or outbound shipping and materials handling
  • Shared management know-how
  • Shared after-sales service
  • Shared brand name

 

17. the most compelling reason companies should diversify can be found in situations when

  • core competencies are not similar
  • core competencies can be leveraged with other products or into other markets
  • management is similar in various businesses
  • cash resources can be leveraged

 

18. The core competency must represent a major source of value to be a basis for competitive advantage. Furthermore, the core competency

  • must be negotiable
  • must be financial
  • must be diversified
  • must be transferable

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