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MKT 575 Final Exam or mkt/575 strategic marketing final examination: University of phoenix mkt 575 final exam is taken by the University of Phoenix to developing the understanding of absolute basics of the subject of marketing strategy. Mkt/575 strategic marketing final examination is one of the toughest exam and cannot be cleared without the right strategy. We are the best online educational tutorial online and have helped thousands of students in achieving the best scores.


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In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.

commercialization

development

screening

idea generation

 

When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of__________.

mass selling

indirect-response promotion

direct-response promotion

integration

 

A firm with a marketing orientation is MOST likely to__________.

view advertising as an unnecessary expense

recognize that effective advertising is the key to sales

not use any advertising

advertise how a product meets customers' needs

 

Which of the following observations concerning sales analysis is NOT correct?

There is no one best way to break down sales data.

It is a detailed breakdown of a company's sales records.

Data can easily be obtained from basic billing and accounts receivable procedures.

Product category is the best way to analyze sales data.

It is easy to do, and usually it's inexpensive.

 

Managers should make operational decisions___________.

on a month-to-month basis and never daily or weekly

within the guidelines set down during strategy planning

with great care as these decisions are the same as strategic decisions

for the long-run to help formulate strategic plans

 

When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________.

discrepancies of assortment

discrepancies of quantity

discrepancies of need

discrepancies of time

 

A(n) _______ is a marketing mix that customers see as better than a competitor's mix and cannot be quickly or easily copied.

competitor analysis plan

sustainable competitive advantage

resource combination

competitor matrix

 

Studies have shown that customers who weren't satisfied with response to their complaints__________.

on average told ten people about their experience

spoke about their experience only when prodded by researchers

on average told one person about their experience

usually never spoke about it

 

Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

Geographic location

Behavioral needs and attitudes of consumers

Urgency to get need satisfied

Demographic characteristics of potential customers

 

The Bijou Classic Movie House changes ticket prices as demand for a movie increases or decreases. Prices can change every hour as ticket sales go up or down for particular shows. Bijou Classic Movie House appears to be using___________.

cumulative discounting

seasonal discounts

status quo objectives

dynamic pricing

 

All of the following are supply chain risks except:

supplier viability

stock market volatility

availability of raw materials

fluctuating transportation costs

 

Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it's time for the next oil change. This is an example of a ______ system.

customer relationship management

qualifying dimensions

geographic targeting

clustering

 

New products that are minor variations on existing products, and which require no change to consumer behavior, are called __________.

second movers

continuous innovations

new products

discontinuous innovation

 

Whitewater Corp. is looking for a new vendor for basic plastics because the present vendor has been inconsistent about meeting delivery schedules. Which of the following buying processes is the firm's purchasing agent MOST LIKELY to use?

Selective buying

Modified rebuy buying

Straight rebuy buying

Intensive buying

 

When planning a marketing strategy, managers have control over__________.

their response to forces in the external market environment

the political and legal environment

consumers

the economic environment

 

At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?

Improvement of earnings

Convenience

Dependability in use

Economy of purchase

 

In general, marketers that seek greater control over their marketing mixes in the international environment will__________.

invest more financial resources and take greater risks

set up traditional global channels

hire more marketing managers

use intensive distribution

 

A marketing manager wants to know why her sales are down. She talks with several sales reps and finds that a competitor has introduced a successful new product. This "research" seems to be part of___________.

the situation analysis

the data interpretation stage

the problem solution stage

obtaining problem-specific data

 

Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers might be willing to handle the new product, except that retailers are already complaining about overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising and send free samples to 3,000,000 households to convince consumers of the new product's superiority — and to get them to ask for it at their retail store. Clairol is using__________.

a "pushing" policy

direct marketing

a "pulling" policy

dual distribution

 

Brand recognition, brand preference, and brand insistence are various levels of __________. 

brand marks

branding

brand familiarity

brand equity

 

Firms develop _____ to promote fair and honest dealings with all stakeholders inside and outside of the organization.

intermediaries

codes of ethics

marketing departments

a marketing orientation

marketing plans

 

The process of market segmentation involves__________.

identifying broad product markets and segmenting then into narrower target markets

identifying small target markets and expanding them into broad product markets

selecting a marketing mix to reach everyone

identifying target groups with the fewest potential customers

 

The main difference between a "marketing strategy" and a "marketing plan" is that___________. 

a marketing plan does not include a target market

a marketing strategy provides more detail

time-related details are included in a marketing plan

a marketing plan includes several marketing strategies

 

Which of the following is the most comprehensive goal of marketing contingency planning?

understanding the changing internal and external environments

preparing for any possible natural disasters

remaining relevant in the eyes of customers and stakeholders

meeting competitive challenges

 

Which of the following advertising approaches delivers ads to consumers based on the interactions they exhibit in media such as Facebook, Pinterest, and Twitter?

Behavioral targeting

Click fraud

Digital targeting

Social targeting

 

A marketer will likely need to reposition a product if__________.

marketers see the product as very similar to other products in the market

marketers see the product as distinct from other products in the market

customers see the product as distinct from other products in the market

customers see the product as very similar to other products in the market

 

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods — all under the Vision brand name. These products are__________.

sold with a family brand

dealer brands

the firm's product line

generic products

 

Which of the following is a key trend affecting marketing strategy planning?

Less international market development

Growth of marketing information systems

Slower new-product development

Senior and ethnic submarkets are getting smaller.

 

A marketing auditor for a firm will most likely__________.

develop marketing plans for the firm based on the current plans being implemented

interview employees of the firm to determine the level of job satisfaction

set company-wide objectives and targets in line with the marketing plan

evaluate the marketing plans being implemented by the firm to see if they are still the best plans the firm can offer

 

Which of the following would be relevant in the marketing company era?

bringing all marketing activities together under the control of one department

planning for five or more years ahead

focusing on production

reselling goods to consumers and intermediaries