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MKT 421 Week 5 Environmental Factors Paper Coca Cola

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MKT 421 Week 5 Environmental Factors Paper Coca Cola -

Individual Assignment Environmental Factors Paper Coca Cola

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
  • Explain the effect of technology.

Format your paper consistent with APA guidelines.

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