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MKT 421 Week 4 Complete

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MKT 421 Week 4 Complete -

DQ 1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

DQ 2. What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

DQ 3. What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?

Individual Assignment Using Perceptual Maps in Marketing

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:

  • The situation
  • Your recommended solutions, including why
  • Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines.

Learning Team Assignment Marketing Plan Phase III

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper that includes the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

Summary

Please select a topic that you enjoyed this week.  Explain what it was, why it impacted you, and most important, how you can use it in your life.

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