MKT 421 Week 3 Marketing Research Paper -
Individual Assignment Marketing Research Paper
Resource: Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:
- Identify the areas where additional market research is needed.
- Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.
Format your paper consistent with APA guidelines.