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MKT 421 Week 3 Marketing Plan Phase II

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MKT 421 Week 3 Marketing Plan Phase II -

Learning Team Assignment Marketing Plan Phase II

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

  • Identify the segmentation criteria that will affect your target market selection.
  • Identify your target market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.

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